Archive:December 2014

The Great Bottle Battle – Coke vs Pepsi

Dec 03 2014

Coke Loses its Action Against Pepsi Based on its Iconic Contour Bottle

The Coca-Cola Company v Pepsico Inc & Ors (No 2) [2014] FCA 1287

On 28 November 2014, the Federal Court of Australia dismissed claims of trade mark infringement, misleading and deceptive conduct and passing off made by The Coca-Cola Company (Coke) against Pepsico Inc, Pepsico Australia Holdings Pty Ltd, and Schweppes Australia Pty Ltd, the manufacturer and distributor of Pepsico Inc products in Australia (collectively referred to as Pepsi). Read More

Big Data Round-Ups

Dec 02 2014

Our October 30th blog introduced and explained the concept of Big Data. Here we look at some of the pitfalls of collecting the massive amounts of small data that combine to become Big Data. We imagine the ranges of bits and bytes of small data that combine to create Big Data as herds of grazing horses susceptible to round up and inclusion in a Big Data corral. Read More