Australian Movement Trade Marks: Businesses “Moving” with the Times?
In a technological age where most consumers are receiving their information digitally, brands need to find new ways to engage with consumers. With nine out of ten Australians owning a smart phone and spending on average three hours a day on their devices, consumer engagement by way of multimedia is growing, increasing the popularity of movement trade marks.
The first movement trade mark was registered in Australia in 2002. There are currently 99 registered movement trade marks in Australia.
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