Virgin Australia Melbourne Fashion Festival Proudly Sponsored by K&L Gates

K&L Gates hosted a panel of experts, featuring David Briskin (Executive Chairman, sass & bide and Director, VAMFF), Rachel Smith (Partner, Deloitte Touche Tohmatsu) and Jol Rogers (Partner, K&L Gates), at its annual Fashion Law Breakfast held as part of Virgin Australia Melbourne Fashion Festival. The panellists shared their insights and experience about the critical aspects of business strategy you need to get right early to ensure business survival, in a lively discussion facilitated by K&L Gates partner Lisa Egan. As a result, top tips for Australian designers and fashion businesses include:

1. Get your product and focus right

2. Take control of your business

3. Protect your business

4. Protect your brand

5. Meet the challenges of online retailing.

Read the full article here.