ASA and CAP Publish Annual Report 2014
‘Make Every UK Ad a Responsible Ad’
On 27 May, the Advertising Standards Agency (ASA) and the Committee for Advertising Practice (CAP) published their Annual Report for 2014. The Annual Report emphasises the ASA and CAP’s continuing work to implement the strategy unveiled during 2014. This strategy aims to ‘make every UK ad a responsible ad’ through the following five strands:
- Understanding
- Support
- Impact
- Proactive
- Awareness