Big Data Speaks Loudly and Carries a Big Stick
“Speak softly and carry a big stick” connotes a policy of beginning gently but holding a decisive weapon in reserve. Big Data doesn’t do that. When Big Data ‘speaks,’ it tends to blurt out its conclusion and can have an immediate impact, deserved or undeserved, because Big Data is not based on careful statistical sampling and is not aimed at determining causation. Big Data correlates masses of good, bad and indifferent data, ie, it can be ‘messy’ and its correlations are not necessarily accurate relative to a desired question. So what will happen when ‘the data’ indicates an outcome that people believe or act on because the ‘data says so?’ That is the topic of this blog. Read More