Tag:registered trade marks

1
Be Very Mindful When it Comes to Social Media Trends and Trade Marks

Be Very Mindful When it Comes to Social Media Trends and Trade Marks

“Brat summer”, “coquette aesthetic”, “strawberry milk makeup”: social media trends can achieve viral status essentially overnight. However, their popularity is frequently short-lived. As a result, brands will often quickly devise marketing strategies incorporating these trends and catchphrases as soon as possible to capitalise off the current popularity and appeal to consumers.

Read More

Copyright © 2024, K&L Gates LLP. All Rights Reserved.